Adsense publishing is not a business.It is not sustainable in the long run and new starters like me need a lot time and research just to create a very minimal income stream.Therefore, you need to be smart in making use Adsense revenues to establish an enduring business
Below are 7 pointers to for Adsense:
1. The top performing AdSense type is the large rectangle advertisement. It is proven to be most effective in attractiving web surfer attention.
2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page.
3. Another format which is more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you.
4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.
5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).
6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.
7. You need to keep building new sites using new topics.
There may not be any fast solution out there, but there are useful techniques, ideas and tips. You just have research them , and then get busy and apply them effectively before you can see the first results.
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