Online Advertising For Newbies

In this new internet era,online ads is everywhere!

A new form marketing platform, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising.


For a home based start up, online advertising is a crucial tool that can maximize visibility, drive traffic to the company’s website, generate sales and build a solid brand in long run.

Online advertising explained

Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it.

Below are points that you are follow:

Define advertising objective:

Clearly define the goals you want your advertising program to achieve.

Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path.

Decide “where” to be seen:

Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place.

Also consider top Search Engines, Online Yellow pages, Service Provider directories and large sites or networks. Explore trade : specific websites for a more focused audience.

Tailor the message for your target audience:

Craft your message to appeal to the target audience. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish.

Be Innovative:

Your most important asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement.

An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1” X 2” banner says, “ Think You Don’t Need an Eye Test?” in the same format as you see on the reading sheet in an optometrist’s clinic, with alphabets running vertically in a decreasing order.

This is a classic example of a simple but creative idea getting the desired results.Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.

Select the advertising medium:

You have several option like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one’s success. Then decide on what format works best for your campaign. Once you have decided on the format, it is equally important to choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience.


Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.