Importance of Advertising E-Business

Sales is the most important aspect of any business. All sales begin with some form of advertising. Advertising must be seen or heard by potential customers, and cause them to react to the advertising.

Generally, Ads want the customer to:

  1. Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.

  2. Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely.

The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:

  1. Attract the "attention" of your prospect.

  2. "Interest" your prospect in the product

  3. Cause your prospect to "desire" the product

  4. Demand "action" from the prospect

Never forget the basic rule of advertising copywriting: If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.

6 comments:

  1. Advertising platforms will surely be helpful in publishing your ads timely and professionally. News websites promote various topics and other categories of your choice. Hence, online existence offers better feedback and good interactivity for you and your clients or readers.

    ReplyDelete
  2. I really appreciate you for posting such useful information here. The small business advertising ideas online are very helpful if anyone is going to start his own business.

    ReplyDelete
  3. online is one of the best way to advertise your business..i think when you are advertising your business online you should link your company’s website from your advertisement is smart work.. marketing company Sydney

    ReplyDelete
  4. Recycled Envelope Papers - High quality Envelope papers : Coloured, Coated, uncoated, PE coated and recycled envelope paper supplier in United Kingdom. Trusted Envelope papers manufacturing company that believes in client’s satisfaction.

    ReplyDelete
  5. back pressure steam turbine - Kessels is a leading manufacturerof Single Stage and Multi Stage Back Pressure Steam Turbines. Our state of the art manufacturing facilities and comprehensive product range makes us the preferred choice of industry leaders and consultants for over 25 years.

    ReplyDelete
  6. REPAIR AND REHABILITATION OF STRUCTURE - Sukriti Infrastructure Pvt. Ltd. is an ISO: 9001:2008 based certified company, exhibiting the capabilities of providing the desired output through effective application of the system.

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...
Template by - Abdul Munir | Daya Earth Blogger Template